The 4Cs of Diamonds

The four most popular factors used to measure diamond quality are:

diamond cut, diamond carat, diamond color and diamond clarity.


While the characteristics of color, clarity and carat are dictated by nature, cut is directly influenced by humans.


Although the 4Cs provide scientific guidelines for evaluating the diamond's quality, which affects its value, they do not necessarily measure the diamond's beauty, and certainly not the personal significance attached to the most precious gift one could give.


Our wide selection of white diamonds.


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