Diamond Shopping 101 for Beginners

It is one thing to know that you want diamond jewelry, or that you would like to purchase diamond jewels for your significant other, but it is a whole other ball game when it comes down to the what, where, when, and how of diamond shopping. In order to make your diamond shopping experience as seamless as possible, follow this quick shopping guide, which will help you every step of the way.

Leibish diamond wedding bands


What: Deciding on a Piece of Jewelry

If you are getting engaged, deciding what type of jewelry piece to buy is pretty much a no brainer. Still, you will need to narrow down your engagement ring search by choosing a diamond or center stone type, setting style, and price range. On the other hand, if all you know is that you want the piece to include a diamond, you will have to make a few decisions. For example, what jewelry type do you (or does she) like most? What type of jewelry best complements her look and what fits her personality? Once you have answers to these questions you are ready to move on to the next step.


Fancy Intense Yellow Cushion Diamond Drop Pendant

Fancy Intense Yellow Cushion Diamond Drop Pendant


Where: Ideal Purchasing Options

Once, the local jeweler or a trusted family friend who happens to work with diamonds would have been your ideal choice for buying all things diamond related. But now, that we live in an Internet-dominated world, there are many more options to consider. For starters, with a simple search, you can locate different styles that are available. Once you define your search query you’ll be surprised just how easy it is to find your dream diamond jewelry and be able to compare prices between all the different vendors. Second, you can easily ask for recommendations where people you know well can personally vouch for the reliability of possible retailers. Or, alternatively, search for online reviews and find out if others have vouched for the specific jewelry company you are considering purchasing through. For example, the vast majority of our clients leave their reviews on Trustpilot, which we obviously have no ability to edit or manipulate. Finally, you have the very convenient option of viewing high quality, colorful images of stunning diamond jewelry that can be delivered to your door. This possibility is especially appealing if you have difficulty leaving your home for whatever reason, live far out, or do not have the time to shop around. Obviously, you have to be careful when shopping online and take the same precautions shopping online as you would offline. This includes thoroughly checking the validity of the shop of interest, getting firsthand positive accounts of shopping experiences and product satisfaction, and carefully examining the cancellation and return policies.


LEIBISH Mobile Website

LEIBISH mobile website


When: Figuring Out the Best Time to Buy Diamonds

Although it sometimes makes sense to wait for sales and major discounts when making such an important and large purchase, certain circumstances do not allow the luxury of waiting around for bargains. In cases such as these when there is an impending engagement, a birthday, an anniversary, or another celebration that is time-bound, you can use the two prior guidelines to help direct you to the most pocket-friendly prices. It may take a bit more effort and planning, but you will end up with the piece that you want, when you want it, which pretty much takes priority during such situations.


Admiring a yellow diamond ring up close

Admiring a yellow diamond ring up close


How: Buying Diamonds with Ease

Many of the tips for how to buy diamonds were basically answered in the “Where” section with explanations of where and how to purchase diamond jewelry from the various retail options. However, in addition to explaining how exactly one could and should go about buying diamonds, there is the “how one should come prepared” explanation. This of course refers to the knowledge one should have prior to shopping around as well as the state of mind one should preferably be in. Reading up on diamonds as much as possible provides you with ammunition. The more you know, the more power you have, and the less likely someone will try to scam you. Showing that you are knowledgeable will let the sellers know they must go all out for you. Furthermore, knowing that you are about to spend hard earned money for something important should be the leading force here with the additional awareness that you are the customer and should leave completely satisfied and not just the other way around.


Leibish Polnauer, President and Founder of LEIBISH

These are just the basics for beginner shoppers. The more you immerse yourself in the diamond shopping game, the more you will learn. You will become familiar with the popular shapes and cuts for diamonds, the most common sizes and settings, and how much things cost. Terms like solitaire and halo will roll off your tongue as will clarity, metal type, and side stone. No need to worry though. By carefully moving through the diamond shopping process while absorbing and researching information along the way, you are sure to end up with the right diamond for you for the perfect price.

Last but not least, always ask questions! Don’t ever just take someone else’s word for it. Investigate and pry until you know you are getting a good value for your money. Take a look at our jewelry pieces and speak with one of our staff to explain each and every detail about your favorite items.

Happy shopping!

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