Color Diamonds in a Cryptocurrency World

We seldom meet our clients face to face, since our sales are done in faraway places. But yesterday we had a visitor purchase a Fancy Intense Yellow diamond engagement ring using a crypto payment. Then he came in person to pick it up. He specifically requested to see me which caused me to suspect a problem. But he greeted me with a broad smile as we shook hands.

https://www.leibish.com/products/2425-690287

Finding LEIBISH

Right away he cut to the chase. “I want you to know that one of the reasons I ordered the ring by LEIBISH is that you don't sell lab grown diamonds. And you are a family owned firm, not a big commercial brand.” 

The way he located us also caught my attention.  “I found your company on Price Scope. I looked further and found only two companies to choose from, Graff and LEIBISH.” That was the greatest compliment I’ve received in years -- to be compared to Graff. I said, “Thank you for your business.”

Crypto Coming into Focus

But I was curious about his method of choosing cryptocurrency for payment.  “It’s just a simple straightforward transaction, without the messing around with the banks,” he explained.   

I believe that cryptocurrency will revolutionize the online sale of fancy color diamonds. It offers a new horizon for clients who want to add tangible assets to their crypto portfolio.

Celebrity Power

As we often see, celebrities brought a lot of excitement this year with important diamond sales. Notably, Jeff Bezos proposed to Lauren Sanchez with a truly breathtaking 30-carat pink diamond, exceptionally rare and wonderfully elaborate.

During their Venice wedding celebrations, Lauren stunned guests again with an even larger oval-cut diamond, showcasing two of the most remarkable rings ever seen at a celebrity wedding.

The wedding’s ambiance along with the exciting double pink diamonds on display left the Ambani luxury wedding in India in the dust. A single pink diamond ring was about $3M US dollars. Sanchez 2nd oval ring was estimated to be $4M. But the greatest celebrity event that soon followed was Taylor Swift's engagement to Kansas City Chiefs football star Travis Kelce. The engagement garnered unmatched international cultural attention. The engagement buzz produced 36 million Instagram likes. Not surprisingly, it also had an immediate effect on Important diamonds by reaching fans of the top pop music star and an NFL football icon. This was truly a fusion of all worlds.

Match Made in PR Heaven

Portuguese football legend Cristiano Ronaldo and his longtime partner, Georgina Rodriguez, an Argentine social media celebrity are engaged. The bride-to-be announced the happy news on Instagram recently, showing off her massive oval-cut diamond trilogy ring. Georgina has not stopped gushing over it by flaunting it on her social media posts and on the red carpet.

Eye on the Auctions

Parallel auction houses have been selling important fancy color diamonds with unprecedented vigor and at top prices.

Here’s one we don’t often see. The Christie’s New York Magnificent Jewels sale was an auction for the ages. Its June 17, 2025, event boasted that all 138 lots found buyers. making it a “white glove” sale totaling $87.7M — a record for a various-owner Christie’s jewelry auction in the Americas. 

The top 15 lots fetched more than $1M each.  These results were somewhat expected given the items for sale. The auction featured both European and Indian royal jewels, an exceptionally large and rare Ceylon sapphire, plus signed pieces from prestigious jewelry houses coming from private collections.

These successes eventually filter down to more regular fancy color business, showing an impact on regular engagement ring sales.

With the hearty rebound of important jewels and celebrity sized diamonds, we see the damage that the LGD fiasco once inflicted on the real diamond brand is starting to heal.

Diamonds & Crypto Hold Center Court

Fancy color diamonds continue to shine while we witness with a growing emphasis on using cryptocurrency for purchasing diamonds. There’s a reason behind both trends.

Auction Sales Keep Color Diamonds Hot

The recent auction of the historical Marie Therese Pink Diamond sold at Christies New York auction for 14 Million dollars.

Rarity Drives Values

Quoting Rapaport, “The report documents the surging interest in these extraordinary stones. With market supply tightening and demand diversifying, the diamond industry could be entering a new era in the fancy-color category. “

Investing with Fancy Color Diamonds

Looking at the figures, we found that 2024 brought $4.5B of wholesale diamonds to the market.  Data from FCRF (Fancy Color Research Foundation) indicated those diamonds realized an annual compound rate of 5.7% increase over the past 2 decades. 

These impressive figures reveal ---whether building generational wealth or creating assets to use in one’s lifetime. Investors in Asia and the Middle East are bullish on fancy color diamonds for that reason. 

“While global trade anxieties have created caution across luxury sectors, the fancy-color diamond market remained impressively composed,” says FCRF CEO Roy Safit. “The data shows a contained, strategic repositioning. It speaks to the market’s growing maturity and the defensive appeal of vivid-color diamonds.”

https://www.leibish.com/products/fancy-vivid-pink-radiant-499820

Cryptocurrency Gains Momentum

The appeal of using cryptocurrency is becoming favored amongst investors desiring to streamline their transactions while maintaining a degree of privacy. 

Blockchain technology facilitates cryptocurrency transactions to that end. Coin Journal, writing in Blockchain, diamonds and the future of tokenization explains more.

“Diamonds have long been seen as symbols of wealth and luxury. They hold a special place in the world of investing, offering a rare blend of tangible value and timeless appeal.

But as with many traditional markets, the diamond industry has faced its share of hurdlesnamely, issues with accessibility, transparency, and liquidity. That’s where blockchain technology comes in. By bridging the gap between the physical and digital worlds, blockchain is opening new doors for diamond trading and investing.”

Crypto at LEIBISH 

We recognize that cryptocurrency sales are becoming more frequent. The crypto community is waiting to find a platform for Fancy Color diamonds as an alternative investment in real assets. 

It’s the perfect moment to take some chips off the table and invest a portion of these cryptocurrency holdings into fancy color diamonds. These are timeless value assets.