Diamond Jewelry for Men
Whereas women and jewelry are deemed a natural match, jewelry for men is often considered a recent evolution or a marketing ploy aimed at making something effeminate acceptable. Nothing could be further from the truth.
As far back as 4,000 years ago in Assyria, there is evidence of men wearing copious quantities of jewelry. Necklaces, ankle bracelets, and amulets were all part of the Assyrian man�s day to day attire.
Consequently, it is evident that men's jewelry is not a recent innovation; however it is also apparent that men's jewelry has evolved over the millennia and continues to develop with the times. Given the growth in sales of men's jewelry, it is clear that men's jewelry is gaining broad-based acceptance. According to Time.com, the men's jewelry market has doubled since 2007 and now accounts for 20% of high-end jewelry expenditure. Men's jewelry sales also grew at a rate 50% faster than women's jewelry sales between 2007 and 2009. These statistics are even more impressive when viewed against a backdrop of a recessionary economy.
It is not only the Bulgaris of this world benefitting from the men's jewelry renaissance. Stores such as H&M and Macy's have also been beneficiaries as the appeal of jewelry finds adheren's at every price point.
Whereas in ancient times, men's jewelry was more decorative, in more recent times it was more functional. Men's jewelry was once limited to cufflinks, tie pins, or a wedding band - an innovation from the early 20th century. Each of these pieces of jewelry could be deemed to serve a practical purpose rather than one of embellishment.
A GIA certified Fancy Intense Greenish Yellow 0.26-Carat Radiant Diamond mounted in a gents Platinum Band
However, recent trends in men's jewelry point to either a mixing of these functional pieces with a more flamboyant and decorative element, or the creation and wearing of jewelry with an outright decorative element. In 2009, rings, excluding wedding bands, accounted for 51% of men's jewelry purchases. The fastest growing segments though are bracelets and necklaces - up 23% and 21% respectively, from 2008. Cufflinks are number four on the list.
These trends have been given credibility by style icons such as David Beckham and Sean "Puff Daddy" Combs. The growth of the metrosexual and hip- hop trends and all pertaining to them has resulted in the evolution of men's jewelry to include the use of precious stones that was once the domain of the fairer sex.
The use of diamonds in general and color diamonds in particular, popularized as 'bling' in hip-hop culture, has gained wider acceptance as more men like to accessorize to emphasize their individuality. Take cufflinks for example. A pair of gold cufflinks would now be considered staid or or passé. However, add a fancy color diamond to the cufflinks and they are not quite ostentatious but rather set a man apart from the crowd.
Fancy Yellow Radiant Diamond Cufflinks
The same could be said for a tie pin. Similarly, adding some color to a diamond stud earring for men with a fancy color diamond would further distinguish a man.
Returning to a more practical use of men's jewelry though, a recent trend, at the top end of the market, has seen the purchase of large color diamonds in rarer colors, such as red, blue, pink, purple, and green. In these uncertain times, many men have been acquiring such stones and mounting them in rings. These diamonds serve multiple purposes. They have proven to be excellent investments but they are also the ultimate in portable wealth.
0.19 Carat, Fancy Deep Blue Green, Radiant
So, as is often the case with men, their heart is ruled by their head even when it involves jewelry. However, there is no doubt the proliferation of men's jewelry is neither a new or passing trend - evolutionary, perhaps; revolutionary, certainly not.